 Step #1: |
Top Rankings Start With The Right Keywords |
It's obvious that if you’re using the wrong keywords, you’ve lost already.
But the trick with choosing the right keywords is NOT what most people think — which is to use the most popular words in your category. (That can actually do more harm than good.) Instead, you want your specific keywords and key phrases to mirror the exact words your buyers are most likely to use.
That's the insight that most people miss and the mistake most people make.
Keywords that are specific to you are actually better than general generic ones because there's less competition for these words. PLUS, they offer a more important advantage... they're more closely related to your actual product or service.
So when someone finds you with one of these highly "specific" keywords or phrases, they're much more likely to buy from you.
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"Due to the expert advice we have received from Silver Web™, we have been able to improve our web site and optimize our visibility.
Our sales team has been thrilled with the results!"
- Marianne Hartley, IT Director, E.V. Bishoff Company |
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| Step #2: |
Optimize Your Web Site Design |
Design your site to be user and search-engine friendly. This takes into account several considerations raised in Point 5 above as well as an auspicious use of titles, headers, metatags, keyword text and site body text. Use of certain elements such as dynamic pages, frames and flash can impact how the search engines catalogue your site.
Remember:
- Easy navigation and fast-loading pages keep surfers happy.
- Keyword rich content and spider friendly pages get you listed.
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| Step #3: |
SEO Analysis
Each search engine uses particular system to classify sites. They're not all the same. |
What may get you a #1 position in MSN may get you a #50 position in HotBot. This is why you'll never get your home page listed at the top of ALL the major search engines at one time. It's virtually impossible.
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| Step #4: |
Get Your Site On The Search Engines |
This is where all of the art and knowledge comes into play. Search Engines no longer gladly accept your web site submission just because you send it to them. (Those days are gone forever!) Each search engine has their own preference as to how they want to receive your submission. Submissions that closely meet their individual requirements are more likely to get you a high ranking.
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| Step #5: |
Monitor Your Rankings |
Depending on the engine, and assuming you’ve correctly submitted your information, your pages will be listed within 1 to 8 weeks (it's possible that some engines may take longer).
So your initial responses should arrive within a couple of weeks of submission.
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| Step #6: |
Continuous Optimization to Maintain Your Rankings |
If your initial placement on the search engines isn’t satisfactory (remember what we said earlier in Point 4 about the importance of being in the top 20) then your site submittal needs to be fine-tuned and re-submitted.
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| Step #7: |
Do It Right – Get Professional Help |
By this stage you’ve probably realized that the challenge of obtaining a high search engine ranking is a formidable one. Unless you are ready to dedicate a significant amount of time to learning, risk making some potentially serious mistakes and willing to accept a relatively poor return on your investment, then you’d be well advised to seek the assistance of a professional SEO promotional expert to coordinate and manage your efforts.
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