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Dominate the search engines

• Dominate the search engines
• Drive targeted traffic to their site
• Learn effective strategies for converting their visitors into customers.

Point #1:	Your website must get quality traffic - that means qualified, interested prospects - if you are to sell anything.
Obviously you need qualified traffic - not just visitors, but the kind of visitors who already have an immediate, genuine interest in your product or service.
Point #2:	Search engines are without a doubt, the very best source of hot, targeted and money-in-the-bank kind of traffic.
Every time your potential customers use the search engines, they qualify them-selves as hot prospects by typing keywords into their computer that are directly related to your product or service. The keywords they use shows where their buying interest is. These people are using search engines to look for exactly your type of product or service. They made their own decision to go shopping, called up a search engine listing, which sent them right to your website; and if you sell what they want to buy, they're ready to do business. Let's face it, intuitively we may feel that the key to promoting your web site is through the Search Engines, but let's hear what the experts are saying .......
According to a Forrester Research Media Field Study, getting a loyal audience in the first place is best done by Search Engine Placement. According to Georgia Tech's Graphics, Visual-ization & Usability survey, 84.8% of Internet users use search engines to find websites. In a recent ActivMedia Research study, Search Engine Positioning was ranked #1 website promotional method used by ecommerce sites. Search engines create more awareness about websites than all advertising combined - including banners, newspapers, TV and radio (IMT Strategies, a division of the Meta Group). Top Ways Websites Are Found Banner ads Targeted email TV spots "By accident" Magazine ads Word-of-mouth Random Surfing Search Engines 1% 1.2% 1.4% 2.1% 4.4% 20% 20% 46% Source: Target Marketing Magazine
Point #3:	The 20 search engines are the only ones that matter.
More than 97% of ALL search engine traffic comes from the 20 most popular engines and directories. A Top Ranking On Google, Yahoo And Live Search (formerly MSN) Alone Puts Your Website In Front Of More Than 87% Of All Internet Users Out There.
Point #4:	Your website must be listed in the first 20 search results, or you'll get virtually no traffic from the search engines.
If your prospect doesn't find what they want within the first 20 listings, studies indicate that they'll simply do a new search. Getting and keeping a top position in the search engines takes an intimate understand-ing of how the search engines work, the right tools, and an ongoing commitment of time and effort.
Point #5:	Search Engines will "black list" your site if you use under-handed tactics to try to beat their system.
Some companies will use 'dirty tricks', like "spamming," "cloaking" or using auto-mated software that generates a bunch of "phantom" pages to get your site listed. They resort to using questionable tactics because they don't have the same skill level as real professionals. They're taking the easy way out and passing any risk on to you. At first, it may seem like a good idea, especially when you consider how tough it is to get and hold a top ranking. But beware. The search engines are constantly on the hunt for cheaters. They have dedicated staff and sophisticated software that do nothing else but search through their databases every day. And if they think you're using unethical techniques, your website could be "blacklisted" or banned from their search engine - even if you didn't perform the submission yourself! All right, now that we know what we want to do, and why we want to do it, and how we don't want to do it, let's talk about the right way to promote your web site through the search engines. Some other points that make us different - the Silver Web™ cutting edge at work! We don't hide our prices, our techniques or our plans. There is no mystery here - our site tells it all. We welcome your input, and keep you informed every step of the way. We are here to support you, educate you and help ensure you are getting the most from our service. We are available 5 days a week by phone and most weekends can be reached by email. We work to keep you on top of the Search Engine news. We effectively use PowerPages (keyword rich copy written by a professional copywriter), Site maps, blogs, and various other proven cutting edge methods that gain you a competitive edge over your competitors - these are techniques that most companies do not include in their core packages and therefore end up costing you extra. We have customized packages designed to meet your goals - there is no cookie cutter work here. Everything is custom tailored to help you achieve your goals.